FROM DREAMS TO DESTINY
André Farr
Most people believe leadership begins at the top. They are wrong. It begins in the space where you have responsibility without authority, vision without validation, and conviction without permission.
Leadership begins in the middle, in the space where you have responsibility without authority, vision without validation, and conviction without permission. It begins the moment you stop waiting to be chosen and decide to choose yourself.
In Leading from the Middle, André Farr reveals the leadership principles forged not in boardrooms, but in moments of pressure, absence, and decision. From standing alone as a young athlete learning through observation, to walking away from the NFL to pursue ownership, to negotiating historic contracts and building organizations rooted in principle, Farr shows how true leaders are not created by position. They are created by responsibility.
This is not a book about motivation. It is a book about responsibility. It is a blueprint for those who refuse to wait for permission, and instead choose to build something that cannot be taken away.
The most powerful leaders are not the ones who were chosen.
They are the ones who chose themselves.
If you have ever carried the responsibility before the title, this book was written with you in mind.
You have responsibility without authority and vision without validation. Learn to lead from where you stand.
Ownership, not talent, determines your ultimate freedom. See how to build something that cannot be taken away.
From standing alone as a young athlete to walking away from the NFL, a story about choosing ownership over comfort.
For those committed to breaking cycles, building legacy, and leading when no one is supporting them.
Presales open October 17, 2026, and Leading from the Middle releases November 27, 2026 from AFI Publishing. Presale orders for the printed book are placed right here on this site, with free standard shipping on all orders over $50.00.
Presales open October 17, 2026, ahead of the November 27, 2026 release. Email us with order questions, plus early details on events and signings.
Follow the launch dates below. Book events, signings, and speaking dates will be listed here, with ticketing, as they are announced.
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Presales open October 17, 2026, and the book is on sale November 27, 2026.
André Farr, an entrepreneur, former sports agent, and leadership architect, wrote the book. It is published by AFI Publishing.
It is an autobiography about leadership, ownership, and responsibility. André Farr shares how leaders are created by responsibility, not position, from his path as a young athlete to walking away from the NFL to pursue ownership, negotiating historic contracts, and building organizations rooted in principle.
The paperback is $23.99 and the ebook is $11.99.
The printed book is available for presale directly on this site. The ebook is available on Amazon starting November 27, 2026.
Yes, all orders over $50.00 receive free standard shipping.
The paperback ISBN is 979-8-9979236-0-0.
PAPERBACK · PRESALE
From Dreams to Destiny · An autobiography by André Farr
Presales open October 17, 2026. On sale November 27, 2026.
Most people believe leadership begins at the top. They are wrong. André Farr shares the leadership principles forged in moments of pressure, absence, and decision, and shows how true leaders are created by responsibility, not position.
Free standard shipping on all orders over $50.00. Tax and any other shipping options are calculated at checkout.
